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About Us

The Global Authority on Bottom-Up AI Innovation

Where your people become the architects of their own AI-enabled future 

Discover Our Approach

Why we exist: Transformation with Purpose

We're the only consultancy combining authentic bottom-up engagement with unwavering commitment to responsible innovation. As a for-profit for-purpose company, we reinvest in community-led AI initiatives because we believe sustainable AI innovation must serve people, planet, and profit—in that order. 

Purpose-driven

As a for-profit for-purpose company, we reinvest in community-led AI initiatives

Genuinely Participatory

We practice authentic stakeholder engagement through genuine co-creation 

ESG-integrated

Every solution advances your sustainability goals, not just efficiency metrics

Ethically-grounded

Responsible AI isn't an add-on—it's the foundation of everything we design

Societally Conscious

Solutions that benefit your organisation AND the communities you serve

OUR NETWORK MODEL is YOUR STRATEGIC ADVantage

Access Excellence

Cross-Pollinate Innovation

Access Excellence

  • 20+ years of collective experience across sustainability, AI, design innovation, and systems thinking
  • Hand-selected specialists who've solved similar challenges across industries
  • Fresh perspectives from experts at the cutting edge of their fields

Pay for Value

Cross-Pollinate Innovation

Access Excellence

  • Get exactly the expertise you need for each phase—no paying for capabilities you don't use
  • Flexible scaling that matches your pace of transformation
  • Investment in outcomes, not overhead

Cross-Pollinate Innovation

Cross-Pollinate Innovation

Cross-Pollinate Innovation

  • Benefit from cross-industry insights and proven practices
  • Access to global best practices from EU, UN, and IEEE networks
  • Solutions tested across multiple sectors and geographies

Led by Global Expertise

Stéphanie Camaréna

Dr. Camarena  brings over 20 years bridging academic research and practical implementation, providing the strategic leadership and global connections that power our network: 

 

Global Authority & Networks

  • UN AI for Good Summit - Facilitating workshops for 320+ participants (2 years running)
  • UNITAR - Teaching AI ethics to diplomats worldwide
  • IEEE Leadership - Victorian Coordinator & Australia Chapter Chair for the Society on Social Implications of Technology (SSIT)
  • OECD Partnership - Expert Mentor for Global Partnership on AI
  • EU Horizon - Active participant in 5 successful consortia

Methodology Pioneer

  • PhD in Design Innovation - Created the Bottom-Up Engagement Framework
  • Published Researcher - Peer-reviewed contributions on participatory AI and AI for Sustainability
  • Cross-sector Experience - From start-ups to government agencies
  • Global Network Curator - Connecting you with world class expertise

The bottom-up difference

Our Bottom-Up Engagement Framework combines Theory U, futures design, systems  thinking, and AI expertise into a proven methodology that no competitor can  match. This isn't about running workshops—it's about building lasting capability  so your organization can innovate independently.


Every engagement follows our rigorous quality standards, ensuring consistent  excellence whether working with our core team or specialist partners from our  global network. 

Explore Our methodology

Working with Global Partners & Organisations

Want to know more?

Let's tap into bottom-up innovation in your organisation
Contact UsCheck our services

© 2025 Source Transitions Ltd - Designing Inclusive AI Futures through bottom-up innovation

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