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From AI solutions looking for problems to AI that serves people and planet

From AI solutions looking for problems to AI that serves people and planet From AI solutions looking for problems to AI that serves people and planet From AI solutions looking for problems to AI that serves people and planet

THE PARTICIPATORY AI METHODOLOGY THAT TURNS AI OVERWHELM INTO COMPETITIVE ADVANTAGE

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The problem

Every innovation consultancy talks about "human-centred design." But whose humans do they centre around? 


Big consultancies ask executives. 

Design firms observe early adopters.  

Tech companies study power users.  


Meanwhile: 

  • Your AI pilots aren't scaling 
  • Communities resist your technology 
  • Your sustainability commitments feel disconnected from AI 

Why? "Because most AI is built by technologists fascinated by the Tech rather than the transformation"

Dr Stéphanie Camaréna

Our Approach

The Unusual Suspects

The Unusual Suspects

The Unusual Suspects

We've proven that breakthrough innovation  comes from unexpected voices:

  

  •  Frontline workers who predict pilot failures  
  • Marginalised communities who become your risk 
  • End users who determine adoption 
  • Supply chain partners with sustainability keys 

Real Examples

The Unusual Suspects

The Unusual Suspects

What this looks like at the UN AI for Good Summit: 


  • Universal Competency Passports: Refugee and immigrant communities co-designed  pathways
  • AI-powered lifelong learning: Academic, policy-experts, educators and students co-created scenarios
  • Preventative health innovation: Engineers, health professionals and everyday people designed new approaches


The business case

It transforms resistance into support, uncovers hidden innovation pathways, and ensures adoption by including the people who will actually use the technology. 

Frontline workers, marginalised communities, end users, and supply chain partners - the people who determine whether your transformation succeeds or fails. 

De-risked innovation, new value streams from sustainability constraints, and genuine adoption instead of abandoned pilots. 

 We're the only consultancy that turns your employees into confident  AI innovators rather than AI victims - they become the architects  of their own AI future. 

Failed pilots, community resistance, regulatory penalties, and reputation damage. Plus the opportunity cost of missing innovations that only emerge from inclusive design. Most organisations waste 60-80% of their AI investment on solutions that never scale. 

  • Risk Reduction: Validate AI initiatives before full deployment 
  • Speed: 3x faster adoption through co-creation and stakeholder buy-in. 
  • Innovation: Access insights that only emerge from frontline and user perspectives.
  • Revenue: Transform sustainability constraints into new business models.

Regulatory compliance, employee resistance to AI, and missed  innovation opportunities. Your people become confident AI leaders  instead of AI victims. 

Our Mission

Empowering organisations to create purposeful AI innovation  through authentic bottom-up transformation that serves people and planet.  


We bridge the gap between AI potential and human reality.  


Bottom line: While others optimise the system,  we transform who gets to redesign it. 

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UN AI for Good Summit

UN AI for Good Summit

UN AI for Good Summit

 Two consecutive years designing and facilitating AI futures workshops at UN AI for Good Summit - unlocking inclusive futures visions through participatory methods 

UNITAR

UN AI for Good Summit

UN AI for Good Summit

Teaching AI ethics and governance in practice and in work environments to diplomats and the multilateral diplomacy sector

IEEE SSIT Leadership

IEEE SSIT Leadership

IEEE SSIT Leadership

Australia Chapter  Chair and Victorian Coordinator for the Society on the Societal Implications of Technology (SSIT), advancing responsible innovation standards

EU Horizon Expertise

IEEE SSIT Leadership

IEEE SSIT Leadership

Active participants in 5 EU consortiums, bringing participatory AI expertise to European innovation initiatives

© 2025 Source Transitions Ltd - Designing Inclusive AI Futures through bottom-up innovation

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